Golden, CO (PRWeb), June 26, 2008 -- Sadly, the majority of sports nutrition supplements never undergo clinical testing of any kind. And only one in a thousand has been shown to be effective in the laboratory as well as the real world. Instead, marketing and safety are based on the research of the individual ingredients, if at all. Combined with theories and hype posted on internet message boards and thus, hopes and dreams more than real science.
The International Society of Sports Nutrition (ISSN, http://www.sportsnutritionsociety.org/site/index.php), however, is determined to change this sad state and provide the opportunity for researchers and manufacturers to gather together to study and present the results on supplements. And thus gain greater credibly for supplements and the scientific research behind them.
"We've been strong supporters of supplement science since we launched our first product back in 2002. In fact, that first year, we also had our first study published in a respected, peer-reviewed journal (NUTRITION) on our flagship product, Lean System 7," explains Stephen Adele, CEO of iSatori Technologies (http://www.isatoritech.com). "This is why we're also adamant supporters of the ISSN. And the reason we attend their annual conferences."
"This year, it was especially important for us to be in Las Vegas at the Annual ISSN conference at the Red Rock Casino Resort and Spa as we had our latest study on our hottest new muscle-builder, Morph (http://www.IamMorph.com), presented," shares Marketing Coordinator Sue Mosebar. "And the results of this study blew away even our highest expectations for Morph."
The study, entitled "Effect of MORPH? on Exercise-Induced Changes in Lean Mass of the Arms" and presented by Dr. Tim Ziegenfuss, indicated that short-term supplementation with Morph, containing primarily beta-alanine, arginine, creatine malate, and glycerol monostearate, promotes resistance exercise-induced increases in lean mass of the arms without negatively affecting blood pressure. (See the attached chart.)
In fact, there was a 1.77 times greater increase in the lean mass of the arms over the corresponding placebo group. And because Morph doesn't contain any type of central nervous system "stimulants," as expected, there were no effects on heart rate or blood pressure for participants who supplemented with Morph.
"Once the research poster on Morph was presented, the interest level was very high, and I handed out a lot of samples as well as copies of the research abstract," adds Brandon Frickey, Marketing Specialist at iSatori. "It's always great to come out and support the scientific community. Not many companies are willing to open themselves up to scientific scrutiny and support their work. But we're proud to support this society and answer the tough scientific questions on any of our products."
To learn more about the all-new Morph and this recent study, call 1-866-688-7679 or visit http://www.IamMorph.com. Morph is also available at progressive supplement retailers, like GNC, bodybuilding.com, and Bulk Nutrition.
Retailers interested in carrying MORPH should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit http://www.EuropaSports.com.
About iSatori Technologies:
Based in Golden, Colorado, iSatori Technologies was founded in early 2002 by Stephen Adele to provide clinically tested nutritional products and is the only company dedicated to providing complete dietary and exercise solutions for building a better body and living a healthier, richer life. iSatori's life-enhancement and weight-loss supplements, such as Lean System 7®, Curvelle?, MX-LS7?, and the all-new Morph are available in over 31,000 retail stores nationwide, including GNC and online at drugstore.com, as well in Canada, the United Kingdom, Australia, New Zealand, and Italy. iSatori recently received the industry's NBJ Gold Award for Growth in Small Companies category. For more information about iSatori and their scientifically proven products, visit their website at http://www.isatoritech.com, or call one of their fitness experts at 1-866-688-7679.
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Why Your Muscle Pumps Have Nothing To Do With Your Muscle Gains
Your back is firmly planted on the bench as you wrap your chalked hands around the cold, steel bar. Your training partner helps you un-rack the weight as you power the bar up and down, squeezing your chest and triceps on each grueling rep. You complete your 6 repetitions, re-rack the bar and stand up.
Your chest feels tight and engorged with blood. You take a look in the mirror, thrilled with how full and vascular your pecs appear. You feel strong, powerful, healthy and motivated to blast through the rest of your workout with your newly achieved “pump”.
Let’s face it, a pump feels incredible. For those of you who aren’t quite sure what I’m talking about, a pump is the feeling that you get as blood becomes trapped inside your muscle tissue as a result of resistance training. The muscles will swell up and increase in size, vascularity and tightness.
There is certainly nothing wrong with achieving a pump in the gym, and it is simply a natural result of intense weight training. However, contrary to what the majority of weightlifters may think, a pump is in no way indicative of a successful workout. Anyone who uses the intensity of their pump as a gauge for the effectiveness of their workout is making a costly error.
On countless occasions I've heard lifters raving about the massive pumps they get in the gym as they share methods for achieving the best pump possible. "Dude, this will give you a crazy pump!" If you have already been working out for a decent amount of time then you know exactly what I'm talking about. While a pump does feel extremely satisfying, just remember that it means very little in terms of muscle stimulation and growth.
A pump is simply the result of extra blood within the muscle tissue. Think of it this way: if I took a pair of 10 pound dumbbells and performed 300 reps of a bench press movement, I would achieve an incredible pump. If muscle pumps meant muscle growth, then super light weight, ultra high rep programs would be the most effective way to grow. Any serious lifter with half a brain knows that this simply is not the case.
Do you want to know how to truly gauge the success of a workout? Here it is…
Take your workout records (in terms of weight and reps) from the previous week and compare it to the current week. Did you improve? Were you able to either increase the resistance slightly on each exercise, or perform an extra rep or two?
If so, you had a successful workout, regardless of how much blood you were able to pump into your muscle tissue.
Building muscle mass and strength is all about training with 100% intensity on every given set and then striving to improve from week to week. If you are able to consistently achieve this, your muscle size and strength will increase faster than you ever thought possible, with or without a pump.
I hope this article cleared up your confusion on the issue of "muscle pumps". There's so much misleading muscle-building information circling around on the Internet these days that it can sometimes be impossible to know who to listen to. If you want to learn the truth about 14 other common, counterproductive "myths", visit my webste below for details.
About The Author
Sean Nalewanyj is a bodybuilding author, dedicated trainer and writer of top-selling Internet Muscle-Building E-Book: The Truth About Building Muscle. Learn why 95% of trainees in the gym will NEVER see any significant results by visiting his website: MuscleGainTruth
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